Dan Hardie
The thin white lines of the original logo reflect a culture, attitude and identity that endures — a relic of some glorious geometry, an unspeakable decor, riddled like the weather and the tides. A bit of plaster and plastic. A multi-million dollars almost over night. Sails and all the rigging, motion neon, sharp-dressed and thinly upright. Miami is a moment, The Magic City, incorporated July 28, 1896. Postcard images by Laura Paresky Gould. Miami, USA.

Dan Hardie

Dan Hardie is great-grandson to the pioneer Dade County sheriff and entrepreneur of the same name. A 25-year veteran of the Miami design community, he’s worked as creative director and designer for local and national agencies alike, including the position of Design Director at Crispin Porter & Bogusky. The logo and campaign he created for the Greater Miami Convention and Visitor’s Bureau, in 2001, is still the international face of Miami. A fourth generation Miami native, he graduated from the University of Miami in 1992.

Favorite places

Tiger Tail Avenue (dusk), Coconut Grove

Crandon Beach and the old zoo (weekday evenings), Key Biscayne

The Greenways and Alhambra

Flagler Street (evening), from the Courthouse to Bayfront Park

Venetian Causeway (night), from Miami to Miami Beach

SW 15th Road to Brickell Bay (night), The Roads

Lummus Park at 10th (rain), Miami Beach

Rickenbacker Causeway (always), Miami to Key Biscayne