The thin white lines of the original logo reflect a culture, attitude and identity that endures — a relic of some glorious geometry, an unspeakable decor, riddled like the weather and the tides. A bit of plaster and plastic. A multi-million dollars almost over night. Sails and all the rigging, motion neon, sharp-dressed and thinly upright. Miami is a moment, The Magic City, incorporated July 28, 1896. Postcard images by Laura Paresky Gould. Miami, USA.