Groningen is a city known for their cycle friendly approach in infrastructure. Almost everyone in the city has/uses a bike as transportation. The cycling signs all over the city inspired me, the simple rounded shapes were the key to this new typeface. 


Subform is the alias of Groningen-based designer Dennis de Vries, offering branding & design services for digital and printed use. I gather and filter ideas to produce concepts that have a simplistic style, but preserve a complete story. 

Favorite places

Hello Sandwich is the place to go if you want a delicious sandwich.

Sir-Pete is the place to go if you want an awesome bike (fixed).